Mixue Franchise Fee Malaysia [2025] - What You Need to Know

Are you dreaming of running your own ice cream and bubble tea shop in Malaysia? Mixue, a global powerhouse of Ice Cream and Tea with over 36,000 stores in 12+ countries, can help turn that dream into reality. This impressive number surpasses that of iconic brands like Burger King and Domino’s Pizza. Quite astonishing, wouldn’t you agree? Let me tell you the details about Mixue franchise fee Malaysia and how you can join this popular brand.

Estimated Mixue Franchise Fee Malaysia

Starting a Mixue franchise in Malaysia is an exciting opportunity for entrepreneurs looking to enter the growing bubble tea and ice cream market. With affordable Mixue Franchise Fee Malaysia and strong brand presence, Mixue offers a profitable business model backed by a loyal customer base. As the brand continues to expand, now is the perfect time to explore franchise opportunities and be part of Mixue’s success.

You require an estimated RM300,000 Mixue franchise fee Malaysia. Now, here’s what it takes to open your very own Mixue Ice Cream & Tea franchise.

Trademark Royalty Fees

RM 14,000 /year

Security Deposit

RM 10,000

Equipments

Around RM60,000

Initial stock cost

RM 40,000

Renovation

RM100,000-RM150,000 (Renovation cost will be depending on the area of the franchise store)

Rental deposit & others

Rental deposits and some other costs also vary from location to location.

Evaluation Fees

RM 500 (You have to pay this evaluation fee just once)

Open area

You can open a franchise anywhere in West Malaysia (except Kelantan, Terengganu, Pahang).

Requirements to Open a Mixue Franchise

Opening a Mixue franchise is an exciting venture, but there is a Mixue franchise fee Malaysia required, along with specific requirements to ensure success. Prospective franchisees should be prepared to meet certain criteria that align with the brand’s vision and operational standards. Here are some requirements to open a Mixue Franchise in Malaysia:

Good business district
Good Store location
Good store look
Good full-time manager focused on MIXUE operations
Good staffs with kindly service

Cooperating Requirements

Here are some specific cooperator requirements to open a mixue franchise in Malaysia:

Personnel Requirements

Maximum 3 partners can be added to a franchise.
The full-time manager must be the SSM director.
Full-time managers should spend at least 4 hours in the store daily for the first 3 months.
Full-time manager must oversee all store operations.
Full-time manager must be between 18 and 50 years old, whether a Malaysian citizen or a foreigner with a valid Employment Pass.
It’s important that they resonate with the company’s values and culture.
They should have a deep belief in the brand and a strong commitment to growing alongside the company.

Store Kiosk Requirement

Usable area ≧ 300 sq. ft.
Door width ≧ 10 ft.
Store depth ≧ 8 ft.
Net floor height ≥ 9.5 ft.

Normal Store Requirements

Usable area ≥ 400 sq ft.
Door width ≧ 13 ft.
Store Depth ≧ 8 ft.
Full-time manager must oversee all store operations.
Net floor height ≥ 9.5 ft.

Plumbing requirement

Sufficient water supply and sewage.
Smooth water inlet & outlet.

Electrical requirement

At least 3 x three-phase socket (415V each).
Total power no lesser than 37kw.

How to Register Mixue Franchise in Malaysia?

The process of registering for a Mixue franchise is straightforward and designed to help franchisees become part of a thriving brand. This process consists of 8 steps, which are as follow:

Mixue Franchise Fee Malaysia Infographic

1. Cooperation Consultation

First you have to get all the details about the franchise from Mixue Company. You can contact mixue through hotline or WhatsApp for these cooperation details. Mixue cooperation hotline is 03-9767 1008.

2. Brand Briefing Session

You have to participate in “Briefing Sessions” whether online or offline, in order to gain a deeper understanding of what Mixue offers and how the franchise operates.

3. Personal Joining Application

Now you have to fill out the joining application to initiate the process and obtain the necessary qualifications for store evaluation.

4. Find a Store by Yourself

Now you have to search for potential store locations that meet Mixue’s specific requirements and standards. This is a very important step to make sure your store location is suitable.

5. Review The Store

After finding a store, you have to fill out the store evaluation application and have to undergo a field assessment to ensure the location aligns with Mixue’s criteria.

6. Sign The Agreement

Once everything is in place, it’s time to sign the franchise agreement to formalize your cooperation with Mixue.

7. Renovation

After signing an agreement, you have to start designing the store with 2D and 3D drawings, and complete the renovation to create an inviting environment.

8. Training

Lastly, two personnel have to participate in a comprehensive 6.5-day pre-opening training program, in order to be prepared for the grand opening.

Opening

After successfully completing all these steps, you will receive guidance from the company on opening activities to successfully launch your Mixue franchise!

Benefits of Mixue Malaysia Franchise

Joining the Mixue Malaysia franchise comes with a host of exciting benefits. Here are a lot of benefits that Mixue Malaysia franchises offer:

1. No Royalty Fees

Franchisees can enjoy the advantage of operating without the burden of ongoing royalty fees, which allow them to keep more profits.

2. No Commission Fees

Franchisees do not have to pay commission fees, which make it easier for them to manage their finances and enhance profitability.

3. No Design Fees

Franchisees can benefit from free design services for store layout, which ensures their location meets brand standards without incurring additional costs.

4. Established Brand Recognition

By joining a well-known brand with a strong market presence, franchisees can attract customers from day one.

5. Comprehensive Support

Franchisees can benefit from extensive support of Mixue in areas like site selection, training, and marketing.

6. Training Opportunities

Mixue provides training sessions to franchisees to make sure everyone is equipped with the knowledge to provide excellent service.

7. Launch Assistance

Franchisees can benefit from expert guidance during store’s opening activities, ensuring a successful launch and immediate customer engagement.

8. Promotional Support on Social Media

Franchisees can leverage MIXUE’s established social media channels for free promotion, to increase their visibility and customer reach.

9. Consistent Supply Chain

Franchisees will get a reliable supply of high-quality ingredients directly from MIXUE, which will maintain product standards across all locations.

10. No Advertising Fees for Events

Franchisees can save their costs because of no advertising fees required for promotional events, due to which they can allocate these funds elsewhere.

4 Reasons Why Mixue Franchise Outlets Are Popular

Mixue franchises has gained immense popularity due to many reasons, some of them are:

Delicious Taste

Mixue Menu offers exceptional flavors and quality of ice creams, tea and coffee that keep customers coming back for more and turning many customers into loyal fans.

Smart Marketing

Mixue employs effective advertising strategies. Their promotions, discount deals etc. captures the attention and resonates well with the public and boosts it’s popularity in Malaysia.

Easy Accessibility

Mixue outlets are conveniently located in various cities of Malaysia, which makes it easy for customers to satisfy their cravings.

Affordable Pricing

Mixue menu items such as ice creams and drinks are reasonably priced ice which makes it easy for people from all walks of life to enjoy their treats.

Conclusion

Becoming part of the Mixue family in Malaysia offers a sweet opportunity for aspiring entrepreneurs. With its impressive global presence and beloved treats, Mixue is not just a brand but it’s a community. If you’re ready to scoop up this chance and bring joy to dessert lovers, the Mixue franchise might be the perfect fit for you. However, it’s essential to consider the Mixue franchise fee Malaysia entails to ensure a smooth start to your entrepreneurial journey.

FAQs

An estimated RM 300,000 is the Mixue franchise fee Malaysia, required to open a Mixue franchise in Malaysia.

There is a 8 step application process including cooperation consultation, brand briefing session, personal joining session, finding a store, reviewing the store, signing agreement, renovation of store and finally training sessions.

Yes, Mixue provides comprehensive training and support for franchisees. This includes initial training, pre-opening training, ongoing operational assistance, marketing support, and guidance on best practices to help ensure the success of your franchise.

No, Mixue operates on 0% commission models, so all revenue belongs entirely to the franchisees, making it an attractive option despite the Mixue franchise fee Malaysia (Estimated RM 300,000) required to get started.

For information about MIXUE MALAYSIA, you can visit their official website at www.mixuemalaysia.com or my.snowking.cn. For inquiries about investment opportunities, franchising and licensing, contact their hotline at 03-9767 1008.